Wow! Such a cool find! Check out the incredible "Old School" "Hard Sell" methods in this Visual Sales Kit from 1940! Size is 9 x 11.5 inches. Consists of ten visual booklets, all from 1940, including one on how to use the photographs to make the sale! Each book has about 20 pages. Take note of some of the large bold headings such as "Rejected" and "Valley Of Despair"! Read statements such as "The widow comes last - and gets what's left from a general estate", the photo of which shows many people lined up to take money from the deceased husbands estate!
Includes a blank letterhead from Beneficial , an almost blank insurance form, and a smaller 4.7 x 6.5 inch Beneficial Manual of Instructions, Premium Rates, Non-Forfeiture Values book with some nice color ads in the back.